Over 340% Growth in Leads for Logistics Company Cheska Freight
Overview
Cheska Freight is a customs brokerage and freight-forwarding company in the Philippines. Their team of licensed customs brokers provides assisted warehousing, trucking services, and inventory management for various industries. They cater to both local and international clients, whether for export or import.
Truelogic is the first and only digital marketing agency they’ve signed up with. See how we helped them become more visible to their customers and massively increased their monthly leads in this SEO case study.
Highlights
Since October 2017, Truelogic’s search engine optimization services have helped Cheska Freight gain:
- A new website that acts as their primary lead-converter
- 30-40 leads per month (over 340% increase from their previous 8-9 leads per month)
- 50-60 leads per month during peak season (a 300% increase from their previous 15 leads per month)
- Over 16k users since October 2017
- An overall increase in ROI
CHESKA FREIGHT'S GOALS
Cheska Freight wanted to gain a consistent amount of leads through a website and show up on Google and other search engines. As clients in their industry conduct intensive research before converting to a sale, they needed the assurance of being seen in the search results.
CHESKA FREIGHT'S DIGITAL MARKETING JOURNEY WITH TRUELOGIC
Cheska Freight wanted to gain a consistent amount of leads through a website and show up on Google and other search engines. As clients in their industry conduct intensive research before converting to a sale, they needed the assurance of being seen in the search results.
Overview
Our web design and development team built them a website that captured their brand and appealed to their online audience. Aside from the professional and elegant design, their mobile-friendly website prioritized user experience and was highly designed for SEO.
Today, their website is their primary lead converter, easily converting visitors into potential customers.
Keyword Research
As experts of SEO in the Philippines, we made them feel the power of keyword research. We sought out the most relevant keywords for their business and industry so they dominate in organic search.
OPTIMIZED CONTENT CREATION
After performing intensive keyword research, we got down to the nitty-gritty: content optimization. This included creating new content pages where we inserted keywords — written in the language that engaged their target audience. The optimized content was incredibly effective, attracting not just local prospects, but B2Bs and B2Cs from all over the world.
Off-Page SEO Optimization
Once we optimized Cheska Freight’s website, we moved on to off-page SEO that helped drive traffic to their site and establish their authority in the industry. We used strategies such as link building and guest posting on relevant sites.
The Results
It’s not an SEO case study unless we present the results. After Cheska Freight signed up with Truelogic, their leads per month grew not just by 100%, not even 200%, but grew over 340%. They have also generated over 16k users, making them more visible to their customers.
Back when they were doing traditional marketing efforts, their clients were mostly small-time importers who only needed 10 boxes or 2-3 containers a month. Today, they regularly receive calls from multinational clients and large freight forwarding companies. They have also lessened their expo visits and door to door outreaches, as most of their leads now come from their website — both in quantity and quality.
Truelogic’s digital marketing strategy has truly given Cheska Freight more visibility and better access to customers. Most of the time, customers now approach them, not the other way around.
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